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Keep Your Pocketbook Happy: What You Can Do To Tackle Rising Insurance Rates

Updated: Mar 18

By Ben Ashley, Licensed Agent at Ashley Insurance on March 15, 2024.
Small business owner happy with saving money on insurance

Your groceries cost more, your gas costs more, just about everything you buy is more expensive today than it was just a few years ago. It's no secret that inflation has affected the price of nearly everything, including your insurance costs.

In today's turbulent economic landscape, you may, like many others, may find yourself grappling with the burden of increasing insurance premiums. As you navigate this challenge, it's important to understand the factors driving these escalating costs. It's also important to know how insurance rates are determined, and more importantly, what you can do to keep your rates as low as possible. Some easily-implementable strategies can help your budget achieve financial resilience.

Because we receive these questions from price-conscious consumers so often, let's unravel the complexities of rising insurance rates and empower you with practical strategies to safeguard your financial well-being.

And at the end, I'll illuminate how our company, Ashley Insurance, can be your trusted ally in navigating these challenging waters.

Understanding the Weight of Rising Insurance Costs

In your day-to-day life, the relentless rise in insurance premiums may feel like an insurmountable hurdle. The big question is, "why are insurance rates increasing?" Factors contributing to this challenge include:

  • Escalating Cost of Claims: From medical expenses to vehicle repairs, the rising cost of claims due to inflation, labor shortages, and complexity of modern vehicles is the primary force behind insurance rate hikes. Altogether, these amplify the impact of rising insurance rates.

  • Frequency and Severity of Claims: A surge in accidents, natural disasters, and other catastrophic events results in higher claims payouts, compelling insurers to adjust premiums accordingly. Because claims now cost more, there is a higher likelihood that claims will be filed, leading to adjustments in premiums to offset these mounting expenses.

  • Economic Dynamics: This is a big picture one: Fluctuations in the economy, including shifts in interest rates, inflation, and consumer behaviors, exert significant pressure on insurance rates. Whether you're commuting to work or safeguarding your home, evolving societal trends and environmental shifts elevate insurers' risk exposures, necessitating corresponding adjustments in pricing structures.

  • Combatting Fraud: Insurance fraud, encompassing staged accidents, exaggerated claims, and other fraudulent activities, adds billions to insurers' costs, ultimately passed down to policyholders through higher premiums. As unfair as it may seem, it requires insurers to allocate resources to combat fraudulent activities, ultimately reflected in higher premiums for policyholders like you and me.

Navigating the Rates: What factors affect the cost of my insurance premium(s)?

In your quest for financial stability, understanding how insurers set their prices is paramount. Several factors can influence the cost of your insurance premium, each playing a crucial role in determining your rates. These factors include:

  • Coverage Limits: Coverage limits directly impact insurance rates as they determine the maximum amount an insurer will pay for a claim. While higher coverage limits may initially result in higher premiums, they often are only minimally more expensive while providing significantly more protection against potential risks and financial losses.

  • Deductibles: Or, your agreed upon out-of-pocket claim share. Opting for a higher deductible can lower your premium, as you'll be responsible for a larger portion of the claim payment before your insurance coverage kicks in.

  • Location: Where you live can impact your insurance rates, as areas with higher crime rates or natural disaster risks may result in higher premiums. Unfortunately in West Virginia, we're more likely to hit a deer with our vehicle than in any other state.

  • Type of Coverage: Different types of insurance coverage (such as home, auto, or life insurance) come with varying risk factors and costs, which can affect your overall premium. Comprehensive coverage, while often more expensive, offers far more protection than liability-only coverage. 

  • Driving Record: For auto insurance, your driving history plays a significant role in determining your premium. A clean driving record with no accidents or violations typically results in lower rates.

  • Age and Gender: Younger drivers and male drivers statistically pose higher risks, leading to higher premiums. Additionally, older individuals may experience higher life insurance premiums due to increased health risks.

  • Credit Score: In some states including West Virginia, your credit score can impact your insurance premium. Individuals with higher credit scores may qualify for lower rates.

  • Vehicle or Property Type: The type of vehicle you drive or the property you own can affect your insurance premium. Factors such as the vehicle's make and model, safety features, and the property's construction materials and condition can influence rates.

  • Claims History: Your history of previous insurance claims can impact your premium. Individuals with a history of frequent claims may face higher rates.

  • Discounts: On the flip side, you may qualify for discounts that can lower your premium. These can include discounts for bundling multiple policies, maintaining a safe driving record, installing safety devices, or being a loyal customer.

Empowering Your Financial Future: What steps can I take to save money on my Insurance Premium(s)?

As you confront the reality of rising insurance costs, proactive measures serve as your armor against financial uncertainty. There are several ways to potentially lower your insurance premiums, some of which are more practical than others. At a minimum, we suggest you consider the following: 

  • Shop: This is the benefit of working with an independent agency like ours. We can compare quotes from multiple insurance companies to ensure you're getting the best rate for the coverage you need. (Get started here.)

  • Bundle Policies: Many insurers offer discounts for bundling multiple policies, such as combining your home and auto insurance.

  • Increase Deductibles: Opting for a higher deductible can lower your premiums, but be sure you can afford the out-of-pocket expenses in the event of a claim.

  • Improve Your Credit Score: In some cases, a higher credit score can lead to lower insurance premiums, so work on improving your creditworthiness.

  • Maintain a Clean Driving Record: Avoiding accidents and traffic violations can help keep your auto insurance premiums low.

  • Drive Less: Some insurers offer discounts for low-mileage drivers, so consider carpooling, using public transportation, or working from home if possible.

  • Install Safety Features: Installing safety features such as burglar alarms, smoke detectors, and security systems can lower your home insurance premiums.

  • Consider Your Coverage Needs: Regularly review your insurance coverage to ensure you're not paying for more coverage than you need. We almost never recommend reducing your policy's coverage limits, but in some instances it may be worthwhile. 

Your Journey Towards Financial Resilience Begins Today

In the face of rising insurance costs, your quest for financial resilience is not insurmountable. By arming yourself with knowledge, foresight, and strategic acumen, and by leveraging the expertise of your independent insurance agent, you can chart a course towards safeguarding your financial well-being and embracing a future of unwavering stability.

Ashley Insurance can be your Trusted Insurance Partner

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As you navigate these challenging waters, remember that you are not alone. At Ashley Insurance, we understand the importance of finding affordable insurance coverage without sacrificing quality. As your independent insurance agency, we work with multiple insurance carriers to shop around on your behalf and find the best rates and coverage options available. Our experienced agents will assess your individual needs, provide personalized recommendations, and help you navigate the insurance landscape with ease.

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Ben Ashley, CFO & Licensed Agent, Ashley Insurance

With Ashley Insurance by your side, you can trust that your insurance needs are well cared for. Stop by our office at 223 Main St, Spencer, WV 25276, call us at 304-927-2175 or visit us online at

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